E-marketing

Why some e-commerce succeeded?

1) Far reach - Internet allows businnesses to reach not only those within the country that it is based in. People from around the world will be able to access the website as long as there is internet connection.

2) Removes element of inconvenience - Cardless ID innovations and the introduction of online payment methods greatly reduce the trouble of having to go to an ATM to make bank transfers.

3) Internet is a good marketing weapon - Even if those who see the product may not be interested in it, if they have friends who are interested in a particular product, they might help you to market the product to them.

Why some e-commerce failed?

1) Insufficient planning - Some businesses merely followed the trend of setting up online commerce in addition to their original business without much planning of how the business online should be organized and maintained.

2) Not up to date - Companies that conduct their business online should always keep it up to date and man their website on a daily basis, or even once every few hours. Not replying to emails sent or the comments posted by the public on the website has led to the failure of many online businesses.

3) Bad advertisements - Some small and private businesses do not put much effort into designing the website or they might not even have the expertise to design the website in a way which would attract customers. For example, many a time, many shopping blogs end up with photos posted everywhere and on a haphazard way on their blogs. This will actually work to the disadvantage of the business itself.

E-marketing - how to make it a success?

I would like to link e-marketing to politics in this post. Most of us would have seen how the new media(Internet, computer games, etc.) was being used in the last American presidential election. As the Internet serves to reach out to a large audience without the audience having to be at a particular place at a particular time. In this aspect, political parties can tap on e-marketing as a tool to promote their party's slogans, believes and plans should they get elected.

To make this a success, these political parties or individual candidates themselves have to encourage active comments by the public on what they are currently doing or what the public wants from them. They will then have to give a reply to the public and not just make it a monologue. In my opinion, other than public campaigns and walkabouts, this is probably the only way which the public will be able to come into contact with the candidate.