Apple's Multimedia Marketing Strategy

Compared to many other brands, I would say that Apple's marketing strategy is one of the best.
I will be focusing on how Apple did marketing for the iPhone.





As with all Apple marketing, the iPhone marketing strategy is very clear, simple yet clever. With the plain and simple Apple icon, Apple focuses on the pure innovative style of their products without all the "fluff".

The first 4 iPhone commercials flaunted the convenience and usefulness of a single product with the functionality of not just a phone or a music device, but a product that can, among other things, listen to music, watch videos, make conference calls, check e-mail, browse the web and even view maps.

Not only does Apple utilize television for their marketing strategy, but they make full use of their website by posting videos online and publishing a handful of press releases that could have been issued in one single document. Apple often uses this tactic to build up hype and leave the consumer wanting more.

The official iPhone website does more than just provide information about the product. The website provides top tips and tricks for the use of an iPhone, as well as a huge focus on applications. Almost the entire iPhone page displays images of applications and provides the "App of the Week". The website also contains sections which are titled "Apps for Everything" and the "Top Apps". This is a great marketing tool for both current iPhone users and consumers that have an interest in purchasing the iPhone. This effective use of multimedia in the promotion of the apps will create a stronger source of revenue for Apple. As consumers see top-rated applications, they are more likely to download the application, rather than search through more than 25,000 applications to find an application that is of value to them.


Another reason why people use the website often is because it is very user-friendly. All the various categories are clearly slated and arranged in a way easy for the consumer to access information on the particular category. All these described above can be accessed on the iPhone itself by iPhone consumers. This provides the convenience, which is definitely a factor of consideration for most people who decide to purchase a smart phone. Hence, we can see that Apple has indeed thought through the various factors before deciding on their multimedia strategy.With relation to the applications, users can also search for and access multimedia content such as music and videos easily and download the ones which they want. This adds on to the revenue of Apple.